Horror and soap opera don't match

I was really excited when ABC launched Happy Town. I thought that at last there would be horror TV series to follow. I’ve watched first episode and it was not bad. It had mystery, some suspense, town was like from Stephen King’s books, mysterious lady was hot. What else do you need from decent horror? And then in second episode it started to collapse. Focus was set to dilemmas of main characters more than to mystery and thrill. It started to be another typical American TV series, just in creepy setting this time (and not such creepy as well). I’ve decided to give it a chance and watched third episode, but it sucked even more. So no more Happy Town for me. It could be good, they’ve made it as usual. With Heroes at least first season was cool, then they’ve ruined it. With this series they’ve killed it in second episode. Shame.